design-mark

S'AÏMME NURTURES YOUR BEAUTY

S'AÏMME makes your beauty shine from inside out, while preserving the beauty of our environment.

design-mark

S'AÏMME NURTURES YOUR BEAUTY

S'AÏMME makes your beauty shine from inside out, while preserving the beauty of our environment.

Johanne Lebeau

Creativity, Sensibility, Well-being

A top-level sportswoman, colorful and aware of the challenges of our time, Johanne is a daring woman, whose creativity, determination and sensitivity led straight down the path to success. Awarded the 'Quebec Businesswoman of the Year' award in the 'New Entrepreneur' category in 2011, she invested both her personal experience and her professional success in the creation of a line of cosmetic products with Quebec roots. S'AÏMME resembles her and conveys her values of well-being, integrity and respect for all life while meeting the aspirations of the modern woman who cares about the quality and ecological impact of the products she uses. Johanne leads the way to new eco-friendly beauty.

A Woman of Passion

Since childhood, Johanne has been passionate about beauty, whether it be in people or landscapes. Her dream was to create her own line of clean and ethical multi-make-up cosmetic products embracing the joy of living while preserving the environment. Inspired by skinimalism and in line with the green chemistry approach, S'AÏMME was born out of her desire to offer women a line of quality products made in Quebec. Johanne developed one of the most eco-friendly and sustainable make-up brands in the beauty industry.

Brand Identity

S'AÏMME is on a mission to harmonize personal beauty with nature's beauty by offering a range of effective, ethical cosmetics respectful of both human health and the environment. We prioritize short-distance supply routes and our packaging is made of recycled materials and is recyclable. Our cosmetic line is water-saving, vegan, and animal-cruelty-free, as well as free from parabens, petrochemical derivatives, mineral oils, triclosan, formaldehyde, silicones, microplastics, sulfates, phthalates and gluten. We balance out our GHG footprint by participating in TreeCanada's reforestation efforts. With S'AÏMME, your beauty ritual is good for both your skin and the planet.